Imagine you have three websites in front of you.
The first has impressive authority metrics but covers almost every topic imaginable. The second is smaller, yet publishes extensively about your industry. The third sits somewhere in between: reasonable authority, relevant content and measurable search visibility.
You can choose only one.
Which one gets the backlink?
This is where link building becomes interesting. The answer cannot always be found by sorting a table from the highest number to the lowest. Choosing backlink building sites requires understanding what each domain can contribute to a particular campaign.